For Books & Brews, an innovative blend of brewery, restaurant, and bookstore, I developed a new brand identity that truly reflects its eclectic charm. The previous logo lacked organization and a cohesive color scheme, failing to capture the true spirit of the establishment. My goal was to design a memorable logo that seamlessly integrated with the vibrant atmosphere of Books & Brews.
Original Logo
The new logo visually balances a beer glass and a book, symbolizing the perfect blend of reading and dining. This design isn’t just about aesthetics; it’s about creating a welcoming vibe that draws people in. My goal was to make patrons feel right at home, encouraging them to relax with a good book and a great beer in an inviting, community-focused space.
