Overview
Sideline Stores, an ecommerce platform specializing in customized merchandise for schools, aimed to revamp its primary homepage to better serve its diverse user base. The homepage needed to appeal to principals and athletic directors interested in setting up a store for their school, as well as parents and students looking for their school's merchandise. The new design emphasizes the numerous benefits of partnering with Sideline Stores, including top name brands, school-specific branding, and comprehensive support.
Objectives
Create a welcoming and informative homepage for all user types.
Highlight the key benefits of using Sideline Stores.
Improve navigation and accessibility to important information.
Original Homepage
Objectives
Create a welcoming and informative homepage for all user types.
Highlight the key benefits of using Sideline Stores.
Improve navigation and accessibility to important information.
Clear and Compelling Benefit Highlights:
Top Name Brands: The homepage prominently features logos and visuals of popular brands, immediately showcasing the quality of products available. This helps build trust with both school officials and parents/students.
School Branding and Logos: A dedicated section highlights the ability to use school-specific branding, emphasizing the customization options available. This appeals directly to principals and athletic directors, demonstrating how Sideline Stores can reflect their school’s identity.
Comprehensive Support: The support provided by Sideline Stores, including setup assistance and ongoing maintenance, is clearly outlined. This reassures school officials that they will have the necessary help throughout the process.
Targeted User Journeys:
For Principals and Athletic Directors: A streamlined section provides detailed information on how to set up a store, the benefits for the school, and testimonials from other satisfied schools. This helps guide them through the decision-making process, making it easier to start a partnership with Sideline Stores.
For Parents and Students: The homepage offers easy access to a search function where users can quickly find their school's store. Additionally, featured products and designs are showcased to entice browsing and purchases.
Desktop Redesign
Mobile-First Approach
With nearly half of Sideline Stores' users accessing the platform via mobile devices, the new homepage was designed with a mobile-first approach to improve usability and boost conversion rates. The previous version of the homepage was not optimized for mobile, leading to a suboptimal user experience that affected engagement and sales.
Mobile Redesign
Results
Improved User Engagement
Increased time spent on the homepage by 30% due to engaging content and clear benefit highlights.
20% increase in the number of principals and athletic directors reaching out to set up stores.
Enhanced user satisfaction reported in follow-up surveys, particularly around ease of finding relevant information.
Positive Feedback
Principals and athletic directors appreciated the dedicated information and clear presentation of benefits.
Parents and students found it easier to locate their school's store and appreciated the emphasis on high-quality, branded merchandise.
Boosted Conversions
A 25% rise in the number of parents and students visiting their school's store.
Increased overall conversion rate by 15% as a result of clearer navigation and more compelling content.
Conclusion
The revamped Sideline Stores homepage effectively meets the diverse needs of its user base, emphasizing the platform's strengths and setting it apart from competitors. By clearly presenting the benefits of partnering with Sideline Stores, the redesign has significantly improved user engagement, satisfaction, and conversion rates. The new homepage not only makes essential information easily accessible but also highlights what makes Sideline Stores unique—its commitment to offering top name brands, tailored school branding, and robust support services. These distinctive features are prominently showcased, ensuring that Sideline Stores stands out in the competitive landscape of ecommerce platforms for schools.