Burger Beat Down, a dynamic and competitive event, brought together over 20 of Nashville’s restaurants to compete for the title of the best burger in the city. The client approached me with the task of creating a logo that would embody the spirit of the event while also adding a touch of fun and lightheartedness to its intense, competitive nature.
My goal was to capture the essence of this competition through a logo that is bold, memorable, and playful, giving the event a strong identity that resonates with both participants and attendees.
Color Palette & Typography
The color palette consists of a bold mustard yellow and deep navy blue, colors that are both eye-catching and complementary. The mustard yellow provides a warm, appetizing feel, reminiscent of classic burger condiments, while the navy blue adds contrast and sophistication, grounding the overall design.
The typography mirrors the casual yet competitive vibe of the event. The rounded, slightly irregular letters give the logo a friendly and approachable appearance, while still being bold enough to stand out in various applications.
Conclusion
The final logo and branding for Burger Beat Down successfully capture the energy, fun, and intensity of the event, creating a strong visual identity that will help the event stand out in Nashville’s bustling food scene. The playful yet powerful design aligns with the client’s vision, ensuring that the Burger Beat Down will be remembered not only for its delicious burgers but also for its bold branding.